Our Story

Aiden (left) and Blaine (right) doing a funny pose while wearing TruColours Apparel jacquard knit sweaters, the orbiter sweater and the checkered sweater.

Our Journey with TruColours Apparel
Back in September 2020, we launched TruColours Apparel with a single vision: to bring a personal, creative touch to everyday clothing. We were inspired by the passion and innovation of other brands around us but knew we had something unique to offer. With that drive, we invested in a bulk order of clothing, an embroidery machine, and countless late nights—all to make sure every piece reflected our vision.
Each item was carefully customized by Blaine, our founder, and once the final touches were complete, we opened our online doors. Ever since, we've been committed to building a brand that resonates with those who value individuality and self-expression.
Today, TruColours Apparel is driven by our tight-knit team: Blaine and Aiden (our dedicated ambassador). We've grown through many phases, and we’re excited to bring you along as we continue to evolve, inspire, and create.

As always, much love <3
- TCA Team